
विज्ञापन
Vigyapan
Avaneesh Singh Chauhan
4 verses · ~10 lines · 1 min
№ MMXXVI
RACHNA · A LIVING ARCHIVE
Loading the archive
MM · XXVI

Hasya
Vigyapan Ki Chakachaundh
Avaneesh Singh Chauhan7 verses · ~1 min
सुनो ध्यान से कहता कोई विज्ञापन के पर्चों से
हम जिसका निर्माण करेंगे तेरी वही जरूरत होगी जस-जस सुरसा बदनु बढ़ावा तस-तस कपि की मूरत होगी
भस उड़ती हो आँख भरी हो लेकिन डर मत मिर्चों से
हमें न मंहगाई की चिंता नहीं कि तुम हो भूखे-प्यासे तुमको मतलब है चीजों से मतलब हमको है पैसा से
पूरी तुम बाज़ार उठा लो उबर न पाओ खर्चों से
बेटा, बेटी औ' पत्नी की मांगों की आपूर्ति करोगे चकाचोंध से विज्ञापन की तुम सब आपस में झगड़ोगे
कार पड़ोसी के घर आई बच न सकोगे चर्चों से
इति
The Poet
Avaneesh Singh Chauhan
1972 · 2010
Avaneesh Singh Chauhan represents a fresh and necessary voice in contemporary Hindi literature, particularly in his efforts to revitalize traditional lyrical forms for a modern audience. Born in 1979 in the Etawah district of Uttar Pradesh, he has dedicated his literary career to the Navgeet movement and the adaptation of Haiku into the Hindi language. He does not write from the isolation of an ivory tower. Instead, his poetry addresses the environmental decay, social fragmentation, and rural displacement that define twenty-first-century India. Chauhan serves as the executive editor of the literary journal Naye Purane, where he actively fosters dialogue between established literary figures and emerging writers. Through his poetry and critical essays, he proves that ancient poetic rhythms can perfectly articulate the anxieties of the modern world. He is a careful observer of everyday life, using short verse and melodic compositions to document the quiet realities that often escape mainstream attention.

Paired Painting
Mandodari Repressing the Wrath of Ravana
This profound work captures a poignant and dramatic moment from the great epic of the Ramayana, set against the verdant and melancholic backdrop of the Ashoka Vatika. Ravana, the mighty sovereign of Lanka, stands consumed by fierce anger, his hand resting on his jeweled sword, while his righteous and devoted queen, Mandodari, gently yet courageously intervenes to stay his hand and temper his destructive wrath. Kneeling nearby in serene devotion and quiet suffering is Sita, radiating divine grace amidst adversity, while a watchful guardian lingers in the shadows. The artist brilliantly balances the turbulent emotions of pride and fury with the calming presence of wisdom and virtue, inviting the viewer to witness a timeless human drama of morality, loyalty, and restraint.
Open the viewer →
If this held you
Chosen for their rasa and their register, not their popularity. Each one carries some part of what Vigyapan Ki Chakachaundh carries.